Services

Build a show
your crew can
deliver.

Show strategy, creative production and crew playbooks for sports teams, venues and live events.

Spectators overlooking a packed stadium at a live sporting event.
The show, considered as a whole.

Concept / show sequence

Example timings
  1. House to half
  2. Intro video
  3. Player introductions

Start with the show

Know what to change.
And where to start.

Game Presentation Audit

A structured review for teams that know the show can be better but need an objective view of what to fix first. It is diagnostic work, not a generic ideas deck.

Ideal For

  • Pre-season planning and creative resets
  • Shows with inconsistent pacing or energy
  • New leadership inheriting an existing system
  • Teams prioritizing a limited production budget

Inputs

  • One or two full-show recordings
  • Current run of show and representative cue sheets
  • Sponsor obligations, staffing, and venue constraints
  • A short intake with the show lead

Deliverables

  • Findings organized by show phase
  • Impact-versus-effort priority matrix
  • Specific creative and operational recommendations
  • Team debrief and implementation discussion

We agree the scope, fee and delivery date before work begins. Any on-site observation or opening-night support is included only where agreed. If an audit is not the right starting point, we’ll say so during intake.

Request an audit

How we work

How a full show build works.

We agree the stages and deliverables for your engagement before work begins.

  1. 01

    Assess

    Audit the current show — pacing, energy, sponsor flow, atmosphere.

  2. 02

    Design

    Build the strategy, creative concepts, and run-of-show architecture.

  3. 03

    Refine

    Test cues, flow, and creative against your venue, crew, and brand.

  4. 04

    Deploy

    Prepare the handoff, document crew procedures and agree any rehearsal or opening-night support.

  5. 05

    Support

    Plan any ongoing refreshes, reviews and new moments as part of the agreed engagement.

The service guide

The idea. The execution.
The system behind it.

Choose one engagement, or build a season-long partnership.

01 — Strategy

Game Presentation Strategy

We define the show identity, map audience energy across the night and design recurring moments that give the event a distinctive feel.

  • Show identity and narrative arc
  • Audience energy mapping by quarter / period / segment
  • Atmosphere strategy — sound, light, motion, participation
  • Recurring signature moments
  • Pre-show, concourse and walkout touchpoints
Discuss show strategy

02 — Operations

Run of Show Design

A run-of-show is the operating system of your night. We design timing, segment flow, transition logic, and emotional pacing — then document it as a repeatable system your crew can rehearse and improve.

  • Minute-by-minute timing and pacing
  • Segment architecture and transitions
  • Emotional beat structure
  • Cue sheet and control room logic
  • Consistency systems across the season
Discuss your rundown

03 — Creative

Opening Sequence & Hype Creative

Give the opening a clear build into the entrance. We develop pre-intros, intro videos, player entrance staging and the audio-visual cue sequence around your show.

  • Intro video and pre-intro concepts
  • Player entrance staging and cue sequence
  • Audio / video / lighting cue design
  • Anthem framing and ceremonial moments
  • Hero hype reels for in-arena and social
Discuss an opening sequence

05 — Advisory

Fan Experience Consulting

We review the guest journey from the parking lot to the postgame walkout, then identify touchpoints where the experience needs clearer direction.

  • Guest journey mapping
  • In-building entertainment touchpoints
  • Participation mechanics and crowd activations
  • Perceived production value upgrades
  • Atmosphere references and venue comparisons
Ask about consulting

06 — Seasonal

Seasonal Creative Refreshes

A start-of-season package that resets your show — new themes, new creative concepts, new segments, refreshed graphics, and a few signature moments that make returning fans feel like something is different this year.

  • Season theme development
  • Updated graphics and motion packages
  • New segment concepts and run-of-show tweaks
  • Refreshed sponsor moments
  • Opening night creative
Plan a seasonal refresh

07 — Systems

Show Playbooks & Staff Systems

A great show survives staff turnover. We document control-room logic, role clarity, cue structures, and standards so every night is intentional, consistent, and repeatable — not improvised.

  • Show playbook documentation
  • Role definitions and crew workflow
  • Cue sheet and call-sheet templates
  • Standards and quality benchmarks
  • Onboarding and training systems
Discuss a crew playbook

08 — Launch

Launch Packages for New Properties

For expansion teams, new venues, and brand-new event properties: the entire game presentation foundation, built from scratch. Identity, opening, run-of-show, sponsor framework, segment library, and operator playbook.

  • Show identity and brand-in-venue systems
  • Opening sequence and signature moments
  • Full run-of-show design
  • Sponsor inventory framework
  • Operator playbook and crew training
Discuss your launch

09 — Production

Content Creation

We produce the assets that live inside the show — hype reels, intro videos, videoboard content, social cuts, and motion graphics packages designed specifically for in-venue screens and the energy they need to carry.

  • Intro videos and hype reels
  • Videoboard content and motion graphics
  • Sponsor-branded content pieces
  • Social media cuts and highlight packages
  • Seasonal refresh content libraries
Discuss a content project

The working rundown

A place for the plan.
And the next cue.

Orchestrator brings cues, department instructions and timing into one rundown. Explore the interface in our temporary public demo.

Try the Orchestrator demo

Your next show

Not sure where to start?

An audit is a practical starting point when you need to know what to change first. Tell us about the show; we’ll agree the scope and next step with you.

Request an audit