Insights
Field Notes
from the Booth
Original thinking on game presentation, fan experience, sponsorship, show design, and operations — written from the perspective of someone who has actually called a show.
What Makes an Opening Sequence Actually Work
The anatomy of a great pre-game open — narrative arc, audio build, lighting cues, and the five mistakes almost every team makes.
Read → SponsorshipWhy Sponsor Activations Fail in Live Events
Most sponsor moments are designed for the brand, not the fan. Here's how to flip that without losing inventory value.
Read → Game PresentationSeven Things Minor League Teams Can Do to Feel Bigger
You don't need a major-league budget. You need a major-league mindset and the right priorities.
Read → Show DesignThe Anatomy of a Premium Game Night
A teardown of what separates a premium-feeling night from a forgettable one, segment by segment.
Read → OperationsControl Room Notes: Cue Ownership
The cleanest shows have one rule: every cue has exactly one owner. Here's how to get there.
Read → Venue AtmosphereDesigning Crowd Energy by the Minute
Energy isn't a vibe — it's a curve. Here's how to map it across a full event and design against it.
Read → Fan ExperienceBetter Than Boring: The Halftime Problem
Halftime is where most game nights lose the room. A few small structural changes fix it.
Read → CommentaryLive Sport Deserves Cinematic Treatment
A point of view: why most in-arena production still feels two decades behind, and what to do about it.
Read → OperationsSponsor Without Killing Momentum
An ongoing series on integrating brands into the show without bleeding crowd energy.
Read →Get Field Notes In Your Inbox
Occasional dispatches on game presentation, show design, and live experience strategy. No filler.
Subscribe