01 / Sponsors & brand partners
Partnership Audit
Compare the inventory promised in the agreement with what fans see and do on game night. Identify the gaps and the questions to resolve before the next activation.
Arena Takeover / Sponsors & brand partners
Give your partnership
a place in the show.
Design fan-first activations, define the intended outcome and build a measurement plan your business can evaluate.
Illustrative activation plan
Value needs a clear brief.
- 01The agreementMap inventory and commitments
- 02The live momentDesign participation and integration
- 03The evaluationAgree measures and credible data
How we help
From the obligation
to the experience.
A partnership has a job to do. We connect the agreement, the fan moment and the evaluation plan before the show goes live.
02 / Sponsors & brand partners
Activation Design
Concepting in-venue moments, fan experiences, and show integrations that feel native to the game — not bolted on.
03 / Sponsors & brand partners
Objectives & Measurement Framework
Define what success means before launch — impressions, prompted recall, participation, attribution, social response, foot traffic, or another agreed measure — and identify who can supply credible data.
04 / Sponsors & brand partners
Renewal & Negotiation Support
We work alongside your team when deals come up for renewal — what to ask for, what to cut, what's actually worth paying for.
05 / Sponsors & brand partners
Show Integration Consulting
Translating your brand into the run of show so it reads as part of the experience, not an interruption of it.
06 / Sponsors & brand partners
From brand brief to crew cues
Translate the brand’s brief into realistic demands on the game-operations crew, venue systems and available rehearsal time.
A practical next step
See the approach in practice.
Explore our sponsor activation blueprint: obligations, participation, cue changes and an agreed measurement brief.
Explore the sponsor blueprintStart a conversation
Make the partnership
worth the conversation.
Tell us which partnerships you are trying to make work. We can review the activation, the practical constraints and the measures that matter.
Start a conversation